Sep
29
Writing A Press Release For Your Home Based Business
September 29, 2008 | 2 Comments
Let’s see how you can use press releases as free lead generating system method.
I never thought much about the power of a press release because I had no clue as to their effectiveness until I finally learned what they can do for you.
Several years ago, I reached a growth snag in my offline business and in reviewing my marketing textbooks I revisited the use and the art of press release writing. Only a handful of my competitors were even bothering with using press releases as any form of marketing method. So I had nothing to lose and no competition by doing so…
Being as though I make a terrible follower, I decided to do the opposite from what all the others were doing and thus, I discovered how powerful press releases really are.
Online, the power of a well thought out press release can be as potent, if not more so. Just recently one of my top trainers informed me that her most powerful press release was generating over 4 million hits over an 11 month period. That’s alot of ammo!!
You can bet I got behind the power of this marketing strategy.
A lot of my marketing fellows ask me how they could do the same and I simply reply that you must absolutely love (or develop a love) for writing. In fact you need to burn a passion hole through your pocket that will rain value and information all over your audience- information that interests, entertains and informs. It’s just that simple.
I am a problem solver and that’s what press releases are all about. A press release gives people the extra information to make sound decisions about products, services or some company news.
for your primary home business opportunity today.
"So What’s A Press Release & How’s It Used To Help Advertise Your Products & Services?"
-
A Press release is a key to successful publicity. First of all it is your story. And everyone knows that stories create curiosity. As children, we grew up on stories. As adults, we use stories to illustrate the purpose of our discussions. You can make a press release sound like an announcement about your new business, the launch or expansion of a new product line, or a celebration of new events in your life, etc…
-
Secondly, press releases create credibility for you and they cost very little, to NO money to distribute online. Also as a plus, it usually takes very little time to put one together.
-
Third, good press releases are usually picked up by other publishing services which gives you the extra publicity that you couldn’t buy for any amount of money. It builds trust and people know you are serious about what you do. It is a great ice breaker in business building relationship.
Press releases have assisted me in so many ways from just driving traffic to creating amazing business partners. And the best part is that those press releases are still online. They are part of online publishing history forever!
So you see, if a business owner writes just 2 press releases a week, that would come to 104 press releases a year. It ’s not such a difficult task to do but it may be a bit time consuming at the start.
"So How Can You Get Your Press Releases Picked Up By The Search Engines?"
1. Make sure you write in an editorial tone. This is not a sales pitch.
2. Use Long Tail Keywords. These are very effective for getting you on the Google results page. Essentially, this is a long phrase , but you will have far less competition when you write this way. I recommend you try www.wordtracker.com for a free trial…
USEFUL WORDTRACKER LINKS
Wordtracker FREE Keyword Tool
3. Make sure your keywords are in headline, first paragraph and second paragraph of the press release.
4. If you have a personal website make it known in the press release in the section about yourself. It creates backlinking
5. If you have a blog, link to your press release from your blog for the cross traffic and link backs. Again this creates more exposure for your press release.
6. Proof read the press release several times before submitting it to the public relations online services
"So Where Do You Submit Your Press Releases Online?"
There are many choices ranging from free press releases to paid versions. Anyone can find tons of websites to submit their press releases…
However not every press release company will do good work. So here is a list of my recommended press releases sources…
ONE CAVEAT: Make sure that you do not submit the same press release to the same places, because the Google spiders will think that you are spamming Google and you can be penalized for that.
Have fun! This works. And it’s simple!
I. MARKETING EXTRAS: BLOGS
Related Blog Topics…
How To Create and Use Press Releases To Generate Online Sales
The Many Ways Of Advertising On The Internet
How To Use Online Forums To Get FREE Traffic
Who Else Wants To Learn How To Make A Living Online?
Subscription Rocket Who Else Wants FREE Subscribers To Their Newsletters?
II. MARKETING EXTRAS: RELATED SERVICES
Learn How You Can Harness The Full Power of Internet Press Releases To Easily Wipe-Out Your Competition For Nearly All Of The Top Rankings You Want With..The Press Equalizer In less than 7 days you can easily have up to hundreds of backlinks coming in, all the major search engines spidering your web pages, and potentially thousands of new laser-targeted visitors…
III. MARKETING EXTRAS: AWEBER UPDATES
AWEBER Publishes Email Marketing Tips, New Feature Announcements & Exciting Marketing Content Updates On This Blog. Follow Their Updates Here With Netrageouz!
THE AWEBER SPEAKEASY
IV. MARKETING EXTRAS: NETFABULOUS! MARKETING eCOURSE SUBSCRIBE
PS. If you haven’t signed up for our course yet, sign up now. Don’t let everyone else online gain a winning edge over you because of a lack of marketing know-how!
This is our non-committal, no-risk offer. You might just learn one ’special formula’ that turns your marketing into an overnight success. So sign up right now and you’ll be reading our piping HOT marketing tips just minutes from now!
To Your Success!
netrageouz sez
Dr Ana Hernandez, CEO Netrageouz.net
Visit Me For Suggestions On Developing Your Own Marketing Game Plan
Netrageouz on MySpace MySpace.com/netrageouz
Netrageouz Recommends The NETfabulous! Marketing Toolbox
↑ Grab My Marketing Feed To Go!
Blogroll
- A Youthful Aging Center's Facebook Feed - And Yet Another Feed.. Stay Up To Date On All of Our New Publications
- A Youthful Aging Center's Medical Tid-Bits - Newsletter: Sensible Ways For Maintaining Youth & Vitality for Life.
- A Youthful Aging Center's Website - Site Dedicated to Optimized Nutrition and Hormones for Preserving a Lifetime of Health and Vitality
- Hubpages on Nutrition and Hormones - Netrageouz Blurbs on Medicine n’ Marketing..
- This Blog's RSS Feed - A Feed Delivering Sensible Ways For Maintaining Youth & Vitality Straight To Your eMail Box.